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Raithu Dhanya
Who We Are

About Raithu Dhanya

In ancient times, India had more than 6,100 varieties of indigenous rice seeds. Over the years, these valuable native rice varieties gradually disappeared. Each indigenous rice variety possesses unique medicinal properties, rich nutrients, and significant health benefits. People in earlier generations lived healthy lives with greater longevity, free from lifestyle diseases.

However, in present times, agriculture has turned into a commercial industry. Agricultural scientists developed high-yield, fine-grain varieties. With people increasingly consuming chemically grown, polished rice, many are falling victim to various diseases at a very young age.

The APR Vedic Farms team, along with health experts, doctors, agricultural scientists, and farmers with deep knowledge of indigenous rice varieties, initiated an important mission to reverse this.

Our Mission

That Mission Is

To bring back indigenous rice varieties that kept our ancestors healthy
To provide a fair market for farmers cultivating rice through chemical-free organic methods
To reconnect the present generation suffering from health issues with nature

With this objective, APR Vedic Farms launched the "Raithu Dhanya" brand.

It is essential for all of us to reflect on these facts and choose the right rice grains for our health.

Goals

RaithuDhanya Goal

Protecting the land.
Protecting native seeds.
Protecting farmers who cultivate crops with native seeds.
Promoting natural farming.
Completely reducing the use of chemicals in agriculture.
Providing good marketing for native varieties.
Protecting society from diseases.
Promoting a healthy, happy, and joyful society.
Our Commitment

100% Desavali Food

Traceable from farmer to your home — no chemicals, no GMOs
Making a Difference

At Raithudhanya we work to reduce the harm done by chemical farming by encouraging and supporting farmers to adopt Desavali cultivation. We help build skills and capacity so that farming can be chemical-free, lower in carbon impact, and kinder to the environment — from the field to your table.

Partnership

How We Can Help

Whether you're a farmer or a customer, we're here for you
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If you are a farmer

Register with us and our team will guide you through every step — from native seeds and natural inputs to Desavali practices, certification support, and marketing of your produce.

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If you are a customer

Join us for updates on nutrition, farm visits, consumer activities, and special offers on authentic Desavali rice and traditional varieties.

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Consumer Collaboration

Start a Raithudhanya consumer group in your community. We offer special monthly offers so part of your family's nutrition comes from authentic Desavali varieties.

What "100% Desavali" Means

Rice and grains grown the traditional way — without chemical pesticides, chemical fertilizers, growth hormones, antibiotics, or genetically modified organisms (GMOs). What you get is real, traceable, farmer-to-home food.

Traceability

Farm-to-Home Traceability

Know exactly where your rice comes from
How You Can Be Assured

You can join our farm visit tours, where we show you how our farmers grow Desavali rice and compare it with chemically grown produce. These are crop- and season-based visits; your first visit can be free based on pre-arranged slots.

Traceability in Future

We are working to trace every grain from farm to your home. Once this is in place, you will be able to scan a code and see the full journey of your product — from which farmer and which field it came from.

Our Mission

Direct from Farmers
to Your Home

At Raithu Dhanya, we directly source authentic native rice varieties from farmers who cultivate them using traditional organic methods. We work closely with farming communities to preserve these valuable rice varieties that have been passed down through generations. Our commitment is to bring you the finest quality traditional rice while ensuring fair income for farmers and supporting sustainable agricultural practices.

14+Varieties
100%Organic
ZeroChemicals
FarmDirect
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Connect with Us

Have questions about our products or traditional farming? We'd love to hear from you.

Contact Us
Features

Our Features

Authentic Desavali process — cultivated with care, direct from farmers to your table.

Authentic Desavali process — cultivated with care, direct from farmers to your table.

Desavali Process
Desavali Process

Our rice follows a complete Desavali process flow: from traditional seed selection passed down through generations, to organic soil preparation, chemical-free cultivation and hand-harvesting at optimal maturity.

Our rice follows a complete Desavali process flow: from traditional seed selection passed down through generations, to organic soil preparation using Desavali fertilizers, traditional sowing methods, chemical-free cultivation, Desavali pest management, and hand-harvesting at optimal maturity. Each step preserves the authentic taste and nutritional value of native rice varieties.

Desavali Products
Desavali Products

Our Desavali products are authentic native rice varieties cultivated by our ancestors for generations — rich in nutrition, possessing Desavali medicinal properties and retaining original flavor and health benefits.

Our Desavali products are authentic native rice varieties that have been cultivated by our ancestors for generations. These traditional rice varieties are rich in nutrition, possess Desavali medicinal properties, and retain their original flavor and health benefits. We offer 14 varieties of native rice, each with unique characteristics, all grown using organic and chemical-free farming methods.

Biologically Safe
Biologically Safe

Biologically safe means completely chemical-free. Our rice is grown without any pesticides, chemical fertilizers, or harmful substances — using only Desavali farming methods and organic manures.

Biologically safe means completely chemical-free. Our rice is grown without any pesticides, chemical fertilizers, or harmful substances. We use only Desavali farming methods, organic manures, and traditional cultivation practices that ensure the rice is safe for consumption by children, adults, and elderly people. This chemical-free approach preserves Desavali nutrients and makes our rice biologically safe for daily consumption.